My library manager said I'm spending too much time in our social media spaces. How much time is too much time?

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Today's query is fresh out of my inbox (it arrived there overnight), and it's something that I've been hearing on and off for the last couple of years from staff in all types of libraries both here in NZ and in Australia. (Usually accompanied by a look of extreme frustration). I came up against it recently in discussion with a colleague in an academic library and, as a result, have bumped it to the head of the queue. (I seem to constantly have about 20-30 in various draft stages yikes).

Query: My library manager said I'm spending too much time in our social media spaces. How much time is too much time?

Short answer: How long is a piece of string?